Genesis Launch System
Smart contract, generative 3D asset pipeline, automated rendering, metadata, and delivery for the MetaTravelers digital launch.
ROLE: built launch system end to end
OUTCOME: Sold out in 15 minutes.
I'm Jeremy McKeehen, technical founder and product engineer. Co-founder of MetaTravelers, an original sci-fi universe that went from motion comics to a sold-out digital launch to action figures in collectors' hands, now rebuilding as an AI-first transmedia company.
15 min digital sellout · 22 countries shipped · 2-person core
BEST FIT: AI PRODUCT ENGINEER · PRODUCT ENGINEER · FOUNDING ENGINEER · COMMERCE SYSTEMS · AGENTIC INTERNAL TOOLS
Smart contract, pipeline, reveal, delivery, built end to end.
Kickstarter backers and Legendari units shipped.
Legendari fulfilled internationally.
Founder-led execution across product, ops, creative, support.
Digital launch → physical line → AI-first ops.
MetaTravelers is an original sci-fi universe I co-founded in 2021. It began as motion comics, launched as a digital collectible drop that sold out in 15 minutes, became the Legendari, premium 7-inch action figures with up to 29 points of articulation, designed with Four Horsemen Studios and written by Andy Lanning (Guardians of the Galaxy), and is now being rebuilt as an AI-first transmedia company.
I’ve owned the technical, creative, and operational systems at every stage: smart contracts, generative 3D pipelines, production workflows, fulfillment, our Shopify storefront, and the agent systems that now run internal operations.
Open case file MT-001 →
DIGITAL LAUNCH
LEGENDARI WAVE 1
SHIPPED WORLDWIDE
CONTENT ENGINE Smart contract, generative 3D asset pipeline, automated rendering, metadata, and delivery for the MetaTravelers digital launch.
ROLE: built launch system end to end
OUTCOME: Sold out in 15 minutes.
Physical product pipeline spanning design-for-manufacture, factory coordination, QC, packaging, crowdfunding fulfillment, B2B materials, and Shopify operations.
ROLE: led production operations with creative, design, and manufacturing partners
OUTCOME: 673 Kickstarter backers and over 10k units shipped internationally across 22 countries.
A ranking engine for human attention in multi-agent systems. Watches tasks, runs, and agents, then ranks the single human touch that would unblock the most valuable agent work, each with a plain-English reason it surfaced now.
ROLE: sole architect and engineer, built and shipped as open source (MIT)
OUTCOME: Runs in daily production coordinating the agent workflows behind MetaTravelers, two-person team.
Knowledge and agent harness layer for a two-person company: docs, journals, build logs, retrieval, and reusable operating context.
ROLE: designed and operates company memory and retrieval layer
OUTCOME: Every report, support reply, and content draft starts agent-side; humans approve, not assemble.
Shopify storefront, preorder and drop mechanics, market configuration, email/customer loops, analytics, and collector-facing merchandising.
ROLE: configured and operates Shopify commerce systems
OUTCOME: Storefront supporting international collector commerce across 22 countries.
Unity/Azure Kinect body tracking, ECS and HDRP experiments, audio-reactive systems, Decentraland work, and VJ tooling.
ROLE: built experimental real-time creative systems
OUTCOME: The technical range that made the later systems possible.
“Legendari is the perfect combination between great articulation, awesome soft goods, amazing designs and a badass storyline; better than that? Impossible.”
@thebadassreviews
“I am super excited for the Legendari figures!!! As a toy collector, these designs will look great in my collection.”
@mythiccustoms
“What I really love about Legendari is its super diverse lineup of characters. They are all so very different, yet they all fit together. I have seen these figures in person and they look awesome!”
@sirdork
AI is useful here because the work is real: product support, content pipelines, research, build logs, fulfillment notes, technical plans, and human approval around anything with stakes.
BEFORE: Research, production updates, support context, content planning, and build logs lived across scattered tools and founder memory.
AFTER: Agent workflows route work through an orchestrator, queue, executors, and human approval, so a two-person company ships, logs, and learns like a larger one.
Ship proof, then polish.
AI removes toil, not taste.
Ambiguity is the job.
Systems should compound.
Humans stay in control when automation raises the stakes.
Looking for founder-mode product engineering: AI-first product teams, commerce platforms, and zero-to-one environments where ownership beats job descriptions.
Open a founder-mode conversation →